{"product_id":"how-design-makes-us-think-pb-and-feel-and-do-things","title":"How Design Makes Us Think: And Feel and Do Things","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eby \u003c\/span\u003e\u003cspan class=\"author notFaded\" data-width=\"\"\u003eSean Adams \u003cspan class=\"contribution\"\u003e\u003cspan class=\"a-color-secondary\"\u003e(Author)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eAIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesign is everywhere. It’s visceral. It’s intellectual. It’s emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow Design Makes Us Think\u003c\/span\u003e\u003cspan\u003e, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow Design Makes Us Think\u003c\/span\u003e\u003cspan\u003e is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.\u003c\/span\u003e\u003c\/p\u003e","brand":"HACHETTE BG CHRONICLE","offers":[{"title":"Default Title","offer_id":46679454515378,"sku":"9781616899776","price":37.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/3532\/5780\/files\/Untitled_design-6.jpg?v=1775500400","url":"https:\/\/mfashop.mfah.org\/products\/how-design-makes-us-think-pb-and-feel-and-do-things","provider":"The Museum of Fine Arts, Houston","version":"1.0","type":"link"}