{"product_id":"braun-alarm-clock-bc22-white","title":"Alarm Clock BC22 | White","description":"\u003cp\u003eDesigner: Braun\u003cbr\u003eDimensions: \u003cspan\u003eL:1.6\" W:3.3\" H:3.8\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eEasy to read dial layout.\u2028Luminous tipped hands.\u2028Iconic yellow second hand.\u2028Compact travel size.\u2028Quiet precision quartz movement.\u2028Backlight\u2028Crescendo beep alarm.\u2028Snooze.\u2028Instruction manual \u0026amp; 2 year warranty included.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv id=\"shopify-section-template--14615473127482__product-content\" class=\"shopify-section shopify-section--product-content\"\u003e\n\u003csection class=\"container\"\u003e\n\u003cdiv id=\"product-4604886253626-content\" class=\"product-content anchor\"\u003e\n\u003cdiv class=\"product-content__tabs anchor\" id=\"product-4604886253626-tabs\"\u003e\n\u003cdiv class=\"product-tabs\"\u003e\n\u003cdiv class=\"product-tabs__content\"\u003e\n\u003cdiv id=\"block-template--14615473127482__product-content-liquid_VNey9p\" class=\"product-tabs__tab-item-wrapper\"\u003e\n\u003cdiv class=\"product-tabs__tab-item-content rte\"\u003e\n\u003cp class=\"product-longdescription-heading\"\u003eThe BC22 Classic Analog Alarm clock is unique in form. Its silhouette is derived from the AB 2 clock designed in 1984 by Dieter Rams. The clean simplistic dial and contrasting hands that feature luminous tips offers great legibility. The addition of the iconic yellow second hand is synonymous with Braun’s award-winning design history and long-lasting aesthetics. As with all Braun products the emphasis is on prioritizing usability and functionality and this is perfectly illustrated by the continuous backlight function that subtly illuminates the dial when in low-light environments. The unobtrusive backlight aids legibility, resulting in effortless time reading at night. This function can also be disabled by the user. Among it’s features are a snooze and light function, as well as a crescendo beep alarm that once set is visible on the clock face with a green indicator. The BC22 is powered by a quartz movement that ensures the clock is quiet and precise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003eOver the last six decades, design has become a core pillar of the Braun brand. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. Braun users identify with these values; for them, Braun watches, Braun clocks, and Braun calculators are long-term companions. In an age of prosperity and saturation, the benefit of fewer, better products has become self-evident.\u003c\/p\u003e\n\u003cp\u003eAs Braun sets out to create desirable, innovative products, their gaze looks forward into the future, whilst the design principles they use to achieve consistency, simplicity and clarity are firmly rooted in the brand’s unique design legacy.\u003c\/p\u003e\n\u003cp\u003eThere are few better examples of these enduring design principles than Braun timepieces. These watches, clocks, and calculators have been created as collections of engaging simplicity, where less becomes so much more.\u003c\/p\u003e","brand":"1 AMEICO INC.","offers":[{"title":"Default Title","offer_id":47208962752690,"sku":"BN-BC22W","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/3532\/5780\/files\/product_images_19.jpg?v=1779127542","url":"https:\/\/mfashop.mfah.org\/products\/braun-alarm-clock-bc22-white","provider":"The Museum of Fine Arts, Houston","version":"1.0","type":"link"}