Max Dinnerware: 7.5" Maxplate | Rainbow, Set of 6

Designer: Lella and Massimo Vignelli
Manufacturer: Heller
Materials: 100% recyclable and regenerative plastic
Dimensions: 7.5"

The Max Collection was designed by Lella and Massimo Vignelli, who The New York Times described as “a two-person design army with a shared aesthetic that was sleek and intelligent.” 

When founder Alan Heller saw the Vignelli’s compact stacking dishware in a museum in the late 1960s and learned that the original manufacturer had closed its business, he sought out Lella and Massimo to bring it back into production. Commonly referred to as Hellerware, this dinnerware was the first product in our assortment, and it began a long and very special partnership between Heller and the Vignellis.

Since 1971, Heller has created a simple paradigm: industrial production that offers good design at affordable prices. They collaborate with the world's finest designers to create beautiful, timeless pieces that grace museums, offices, restaurants, and homes worldwide. Their journey began with Massimo Vignelli's iconic stacking dinnerware—now in MoMA's permanent collection. By 1998, they launched our furniture division with Mario Bellini's Compasso d'Oro-winning chair, continuing their legacy of excellence through partnerships with visionaries like Frank Gehry, Philippe Starck, and Lella Vignelli. Their pieces are modern—not in the sense of when they were created, but in their timeless relevance.